A treasure trove of experience frameworks, best practices, plays, and insights for enhancing design impact to the next level… A must-read for all design and business leaders.
Satyam strikes a perfect balance between de-mystifying experience strategy and elaborating its practical application in this book. Why has nobody else written about this before?
Satyam achieved something uncanny — he wrote a book about the practice of User Experience Design that is equally important for design leaders and practitioners, business executives, product managers, and engineers.
“User Experience Design: A Practical Playbook to Fuel Business Growth” provides the shortest path to making products, teams, and organizations user-centered. Highly recommended read.
UX MANAGER, GOOGLE INC.,
EX-CEO AT UXPIN INC.
As designers we spearhead innovation. We talk to users, we get abstract data and make something out of it. Who else is more powerful than us? We're at the front end of any innovation cycle.
Satyam Kantamneni | UXReactor
A must-read for all product marketing, development, and management professionals looking to compete in the digital age.
Satyam crystalizes years of experience into a replicable framework and toolkit for utilizing the power of design thinking and user-centered innovation to drive meaningful organizational change.
He uses real-world examples to expose and question the business assumptions used to stifle innovation and propagate the status quo while teaching the reader how to overcome these misconceptions and discern where to invest (and not invest) resources to generate real value and engagement with customers.
FORMER DIRECTOR OF SOLUTIONS
MANAGEMENT, NOKIA SOFTWARE