The Guide to Business Growth by Design

Brought to you by the UX firm behind multiple billions of dollars in new revenue generated for clients from well-funded startups to Fortune 500s

A treasure trove of experience frameworks, best practices, plays, and insights for enhancing design impact to the next level… A must-read for all design and business leaders.

ARIN BHOWMICK
CHIEF DESIGN OFFICER, SAP

Satyam strikes a perfect balance between de-mystifying experience strategy and elaborating its practical application in this book. Why has nobody else written about this before?

BORA CHUNG
CHIEF EXPERIENCE OFFICER, BILL.COM

User Experience Design:
A Practical Playbook to Fuel Business Growth

Get the UX thinking, strategies, and processes used to transform experiences at some of the most iconic companies in the world.

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Order the UX Design Playbook 
for Fuelling Business Growth

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Meet the author, Satyam Kantamneni

In this series of videos exclusively for book buyers, Satyam expands on what separates merely good firms from the great, he expands on why technology isn’t enough, what it takes to build a competitive moat around your firm, the influences that have helped him to develop his user-centric approach to design and the three big takeaways for business leaders to ensure a long-term competitive advantage.

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Take The Short Path To
Designing Products Users Really Want

Satyam achieved something uncanny — he wrote a book about the practice of User Experience Design that is equally important for design leaders and practitioners, business executives, product managers, and engineers.

“User Experience Design: A Practical Playbook to Fuel Business Growth” provides the shortest path to making products, teams, and organizations user-centered. Highly recommended read.

MARCIN TREDER,
UX MANAGER, GOOGLE INC.,
EX-CEO AT UXPIN INC.

User Experience Design:
A Practical Playbook to Fuel Business Growth

Fastest growing specialized ux design firm
#23 fastest
growing private company in san francisco
manifest’s top 10 user experience (UX) agencies in san francisco

As designers we spearhead innovation. We talk to users, we get abstract data and make something out of it. Who else is more powerful than us? We're at the front end of any innovation cycle.

Satyam Kantamneni | UXReactor

Inside You’ll Discover

27 Plays for
UX Innovation & Experience 
Transformation...

Part 1:

PLAY TO WIN

Discover why digital transformation ≠ business transformation
Avoid getting sidetracked by time-consuming but ultimately unprofitable “small d” design… and focus on big picture DESIGN instead
Understand how to unlock more business value through experience design
Get guidance to implement four elements of winning experience design system
Learn how to prepare to lead user-centered innovation — and more

Part 2:

27 PLAYS

From Experience Strategy to User Research Insights, to Product Thinking, to Experience Design Doing… discover the ‘plays’ behind some of the most successful experience innovations
Smooth the path to innovation and customer delight with Satyam’s guidance on how to foster a user-first mindset and organizational environment…
Build an experience vision and bring it to life with the right tools, methods, and practices
Build and activate a “portfolio of insights” (that leads to profits)
Avoid wasted money and effort when you understand how to pinpoint and prioritize the most critical design problems (with the highest potential ROI)
Collaborate more effectively and get results faster when you have the right processes and systems in place

Part 3:

GAMETIME

Get the game plans for leading exceptional experiences — whether you’re in the C-suite, the design suite
Map out your career journey as an exceptional strategist with a game plan for design practitioners
Create profitable partnerships between product and design with a game plan for collaboration
Learn the 10 proclamations practitioners should live by to design awesome user experiences
Internalize the Leading by Experience Manifesto — Satyam’s 10 proclamations by which the C-Suite can drive more business value
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Get The Framework And Tools For
User-Centered Innovation

A must-read for all product marketing, development, and management professionals looking to compete in the digital age.

Satyam crystalizes years of experience into a replicable framework and toolkit for utilizing the power of design thinking and user-centered innovation to drive meaningful organizational change.

He uses real-world examples to expose and question the business assumptions used to stifle innovation and propagate the status quo while teaching the reader how to overcome these misconceptions and discern where to invest (and not invest) resources to generate real value and engagement with customers.

SAMUEL FINGER,
FORMER DIRECTOR OF SOLUTIONS
MANAGEMENT, NOKIA SOFTWARE

This Practical Playbook for
Business Growth was written for…

Established B2B firms
CEOs, CIOs, CPOs, CMOs, and everyone in the C-Suite
Product & engineering teams
Sales & marketing teams
SaaS and tech startups
UX Design leaders & practitioners
UI Designers
CX leaders & practitioners

What industry leaders are saying about the
Playbook for Business Growth by Design

This book should be required reading for business leaders...

Even a cursory read will help them realize that investment in superior experience is a significant and long-lasting competitive advantage.

Satyam is ahead of the times in recognizing the strategic importance of good user experience for business and anticipated the movement towards consumerization of enterprise applications.

VENK SHUKLA
GENERAL PARTNER, MONTA VISTA
CAPITAL

As experience continues to become more central to the value that organizations create and deliver...

It becomes even more important to teach people at every level in the organization how to design the right experiences…

This is one of the most important books to be published in the last decade and will certainly help you (and your organization) understand how to employ the design mindset in everything you do.

JUSTIN LOKITZ
STRATEGY EXPERT AND COAUTHOR
OF BESTSELLING BOOKS ON DESIGN
& BUSINESS MODELS

User Experience Design is still a topic not well understood by most...

Satyam has taken his decades of experience and distilled it into easy-to-read and consume topics.

A must-have book for all business leaders who struggle to understand what the heck does the design team do besides arguing over color palettes for the user interface.

ANOOP TRIPATHI
CHIEF TECHNOLOGY OFFICER,
INTERACTIONS LLC

This playbook is a must-read for all practitioners and leaders engaged in crafting experiences...

Satyam shares an easy to implement toolkit to transform an organization through user-centricity and experience design.

GAURAV MATHUR
VP DESIGN, FLIPKART

Satyam brings a holistic business perspective to the concept of design...

This is a highly entertaining, insightful, and practical guide for how the best companies leverage design to drive disproportionate returns.

A shining example of a product designed for its users, this book contains a treasure trove of anecdotes, case studies, and practical example.

LEWIS BLACK
CEO OF ACTIAN CORPORATION

The experience economy has taken hold…

And excelling at ‘experience design’ has become a decisive success factor for any organization creating genuine value for consumers, enterprises, and the public sector.

This is a well-structured and pragmatic playbook validated by products and services that are transforming businesses. It’s also a guide to collaborating with confidence.

JOSE DE FRANCISCO,
CHIEF DESIGNER, DISTINGUISHED
MEMBER OF BELL LABS, NOKIA CNS

Very few people are able to nail 'Business Growth by Design'...

Yet Satyam has done so articulately in this book.

It’s a step-by-step playbook for any business leader with a user-centric mindset to bring a successful revolution by design to their organization.

DHWANI SONI
VICE PRESIDENT FOR PRODUCT AND
USER EXPERIENCE DESIGN, 8X8

The PUX plays in this book provide a disciplined and practical approach...

By focusing on Business value by Design, teams can make better design decisions across the customer journey, scale-up, and focus on creating ongoing customer value.

THOMAS DEMEO
VP PRODUCT MANAGEMENT,
COUPA SOFTWARE
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About the Author

Satyam Kantamneni is Managing Partner and Chief Experience Officer of UXReactor, the fastest growing specialized experience design firm in the USA.

UXReactor’s work has generated multiple billions in additional value for clients from well-funded startups to Fortune 500s.

Prior to co-founding UXReactor, Satyam served as Managing Director of Product Design at Citrix in San Francisco and was instrumental in building PayPal’s Global Design Center in India while leading a design team in Silicon Valley.

He is an alumnus of Harvard Business School, studied Design Thinking at Stanford University, and holds a master’s degree in Human Factors from Wright State University.

Satyam lives with his family just outside San Francisco, near UXReactor’s global HQ.

Get a Free Chapter
Curious about what's inside? Get a free chapter now:
Satyam shares his extensive expertise in UX leadership, design and business strategy...

This actionable playbook will help organizations transform their approach and leverage best practices in user centric design and experience strategy.

This is a valuable reference no matter what stage of User Experience Design maturity your organization has reached.

AMY LOKEY
SVP, GLOBAL HEAD OF DESIGN, SERVICENOW

Visit UXReactor.com to learn how to gain an 
uncopyable competitive advantage.

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© 2022 UXReactor, Inc. All Rights Reserved.
© 2022 UXReactor, Inc. All Rights Reserved.