A treasure trove of experience frameworks, best practices, plays, and insights for enhancing design impact to the next level… A must-read for all design and business leaders.
Satyam strikes a perfect balance between de-mystifying experience strategy and elaborating its practical application in this book. Why has nobody else written about this before?
Satyam achieved something uncanny — he wrote a book about the practice of User Experience Design that is equally important for design leaders and practitioners, business executives, product managers, and engineers.
“User Experience Design: A Practical Playbook to Fuel Business Growth” provides the shortest path to making products, teams, and organizations user-centered. Highly recommended read.
UX MANAGER, GOOGLE INC.,
EX-CEO AT UXPIN INC.
As designers we spearhead innovation. We talk to users, we get abstract data and make something out of it. Who else is more powerful than us? We're at the front end of any innovation cycle.
Satyam Kantamneni | UXReactor
A must-read for all product marketing, development, and management professionals looking to compete in the digital age.
Satyam crystalizes years of experience into a replicable framework and toolkit for utilizing the power of design thinking and user-centered innovation to drive meaningful organizational change.
He uses real-world examples to expose and question the business assumptions used to stifle innovation and propagate the status quo while teaching the reader how to overcome these misconceptions and discern where to invest (and not invest) resources to generate real value and engagement with customers.
FORMER DIRECTOR OF SOLUTIONS
MANAGEMENT, NOKIA SOFTWARE
Even a cursory read will help them realize that investment in superior experience is a significant and long-lasting competitive advantage.
Satyam is ahead of the times in recognizing the strategic importance of good user experience for business and anticipated the movement towards consumerization of enterprise applications.
GENERAL PARTNER, MONTA VISTA
It becomes even more important to teach people at every level in the organization how to design the right experiences…
This is one of the most important books to be published in the last decade and will certainly help you (and your organization) understand how to employ the design mindset in everything you do.
STRATEGY EXPERT AND COAUTHOR
OF BESTSELLING BOOKS ON DESIGN
& BUSINESS MODELS
Satyam has taken his decades of experience and distilled it into easy-to-read and consume topics.
A must-have book for all business leaders who struggle to understand what the heck does the design team do besides arguing over color palettes for the user interface.
CHIEF TECHNOLOGY OFFICER,
Satyam shares an easy to implement toolkit to transform an organization through user-centricity and experience design.
VP DESIGN, FLIPKART
This is a highly entertaining, insightful, and practical guide for how the best companies leverage design to drive disproportionate returns.
A shining example of a product designed for its users, this book contains a treasure trove of anecdotes, case studies, and practical example.
CEO OF ACTIAN CORPORATION
And excelling at ‘experience design’ has become a decisive success factor for any organization creating genuine value for consumers, enterprises, and the public sector.
This is a well-structured and pragmatic playbook validated by products and services that are transforming businesses. It’s also a guide to collaborating with confidence.
JOSE DE FRANCISCO,
CHIEF DESIGNER, DISTINGUISHED
MEMBER OF BELL LABS, NOKIA CNS
Yet Satyam has done so articulately in this book.
It’s a step-by-step playbook for any business leader with a user-centric mindset to bring a successful revolution by design to their organization.
VICE PRESIDENT FOR PRODUCT AND
USER EXPERIENCE DESIGN, 8X8
By focusing on Business value by Design, teams can make better design decisions across the customer journey, scale-up, and focus on creating ongoing customer value.
Satyam Kantamneni is Managing Partner and Chief Experience Officer of UXReactor, the fastest growing specialized experience design firm in the USA.
UXReactor’s work has generated multiple billions in additional value for clients from well-funded startups to Fortune 500s.
Prior to co-founding UXReactor, Satyam served as Managing Director of Product Design at Citrix in San Francisco and was instrumental in building PayPal’s Global Design Center in India while leading a design team in Silicon Valley.
He is an alumnus of Harvard Business School, studied Design Thinking at Stanford University, and holds a master’s degree in Human Factors from Wright State University.
Satyam lives with his family just outside San Francisco, near UXReactor’s global HQ.
This actionable playbook will help organizations transform their approach and leverage best practices in user centric design and experience strategy.
This is a valuable reference no matter what stage of User Experience Design maturity your organization has reached.
SVP, GLOBAL HEAD OF DESIGN, SERVICENOW